Sales letter copywriter…and more!

Welcome, friend.

You're here because you need a sales letter and perhaps all the bells and whistle to make it happen online:

- landing pages (incl.design cosmetics within the letter)
- keyword research
- PPC ads
- Aweber set-up (name and email capture)
- autoresponders
- payment processing assistance
- DL guard assistance
- attractive headers
- market research
- and more!

How would you like the kind of copywriter who gets into your prospect's mind and unlocks the dire need for your product or service? At three in morning I wake up in a cold sweat…I am your prospect, his worries are my worries…I need a friend to talk to, someone who understands, someone who will show me the way out, someone who can vanquish the desire that courses through my veins…

…Someone who understands that I need to feel secure and respected. I don't like the feeling that someone is trying to sell me something. You've got a great deal? - Yeah sure. I don't need a great deal - I need help! And I don't need a widget! I need something in my life that is beyond a mere product or service. Show me that! Then maybe I'll listen for 30 seconds. I'm skeptical beyond measure because it's always too good to be true. Give me proof beyond a doubt and maybe I'll give you another 30 seconds…

It begins with a headline he can't ignore…not because it's a great deal, not because it's a great product - but because it applies to him. It makes him a promise that he must investigate. A little voice inside his head says, "This is for me…" Impatiently, he flips to the end and reads the P.S… "Oh my, this is something I have been looking for…could it be true?" Adrenaline. Excitement.

Now he must read the lead. Confirmation. "This is something I want - but I know there's something rotten in this - always is - I'll find it, I'm smart that way."

He reads on, looking for that one shred of evidence, that one ambiguous statement that indicates what he strongly suspects: that this is a 'too good to be true sales pitch with the sole purpose of taking my money.'

Your dear prospect. I'll give him his proof. I'll give him ample credibility. I'll knock down his objections and flip them back up as benefits. I'll re-assure him every step of the way. I will give him risklessness. And then I'll go one step further: If he changes his mind for any reason - I'll let him keep something for his trouble.

He only stands to gain by responding. But he must do so immediately. The deadline is real and credible. No fake pushy sales tactics here!

Again, I reassure him. Again, I remind him of all that he gets. This really is what he hopes it is. I move to close, but wait! There's something very special I haven't mentioned. Could it be true? There's something else added to all of this?

Indeed! He's over the top. That seals it. The value is outstanding.

"…But still how will I justify this to my partner? To my best friend. I will not be labeled a fool!"

He reads on, and we give him what he needs: ironclad rationalizations that win over any naysayer…and make him look particularly intelligent and thoughtful.

See sales letter sample.

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